The Golden Age of Mexican cinema. Mexican fonda. Modern feminism.
This typographic logo communicates the strength of a woman in a way that represents the art of Mexican cuisine.
The composition gives an emphasis to the word Machete, which is popularly associated with rural Mexican culture.
The cuts are rough, since it actually looks like a machete cut and adds a masculine concept to contradict the delicate image that the feminine name of Maria could bring.
For the auxiliary graphic, we provide the image of a modern woman with traditional characteristics to mix modern women with Mexican culture. This character engages the public by gracefully slicing each ingredient, innovating, and at the same time becoming an advocate of tradition.
The color red represents the passion of Mexican food and the bright yellow, the heart of Mexican cuisine: corn and the energy of culture.