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The shaman and the medicinal plants — the hand that heals.
This logo shows directly what the brand offers as a product: herbal remedies.
An (asexual) hand holds a bunch of herbs (lavender, chamomile, thyme, and calendula).
The curved, stamp-style composition honors this ancient craft by referencing 19th-century stamps.
The Serif typeface provides an elegant and sophisticated image to the brand, while safeguarding the concept of security through the use of straight and strong Serifs.
A mixture of two colors was used, ocher orange and olive green. Both of low saturation referring to the natural tone of the dehydrated herbs.
The pastel tones give the brand a touch of tranquility and softness.
![](https://cdn.myportfolio.com/57d7fd78-f908-4a96-a891-c86fdae5d316/d3f81e9f-4d40-444c-bb77-bcbd855ef0bc_rw_1920.jpg?h=755722bbb7aee0b01f5231e5cf563236)
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![](https://cdn.myportfolio.com/57d7fd78-f908-4a96-a891-c86fdae5d316/39ae39ce-63ba-432a-8c8a-2e162632bb77_rw_3840.jpg?h=babcb1f7e679ee3841f0c66afd98a62c)